Monday, 25 June 2007

David Beckham's Adidas Advertising Campaign

Adidas is launching an advertising campaign this week featuring David Beckham and New Orleans Saints running back Reggie Bush swapping sports during practice in "Futbol vs. Football" .

According to Adidas' press release the following website should show Beckham and Bush showing off their athletic skills and challenging each other to tackle their respective sports. Beckham attempted a
record-breaking field goal with Bush as his placeholder and Bush attempted
to "Bend it like Beckham" as he practiced free kicks. Never before seen
footage of this meeting will be available for viewing at but as you can see it does not work yet.

"There's very few people whose names transcend their own sports. People know the name of David Beckham, whether they follow soccer or not," said Stephen Pierpoint, vice president of brand marketing for Adidas America.

America can look forward to Beckham advertising overload prior to his arrival next month.

"It will be a coordinated blitz, if you will," Galaxy president Alexi Lalas said. "We want to make sure that we're not duplicating efforts. So there will be obviously stuff from Adidas, the Galaxy, ESPN and a bunch of other ones." A bunch of other ones? How eloquently put Mr Lalas.

Adidas has also retaped its "Impossible is Nothing" commercial with David to make his soccer past understandable to an American audience.

Source & Source


Emma said...

I can't wait to see this. Looks like they are both having a great time!

stephanie said...

Me too...David looks like a caricature in the american football still sexy