Wednesday, 16 April 2008

Victoria Beckham Gives In To Kitson's Pressure


With poor sales of her dVb denim line leading to rumors of it being dropped by retailers, Victoria Beckham headed over to Kitson in Beverly Hills on Tuesday to help create a little buzz.

She walked around the store inspecting her collection for herself carrying her newly purchased vintage Chanel bag with her Chanel scarf tied around it. I must say I am not crazy about those jeans worn with a blazer. I prefer how she has worn those jeans before with a casual sweater.

It looks like her appearance may have worked because a Kitson rep said "She realized that there are a lot of growing pains in starting line. We are continuing to sell her denim line and are working on a personal appearance for her fans."

I personally wish she had never gone to the store, because it makes her look desperate, and feels like she was bullied into going by the press and Kitson.

Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us

Source

14 comments:

Meg said...

she probably wasn't happy about it but sometimes you gotta play the game. the owner opening his mouth was more a hit at her but her line isn't as secure yet to go without markets like kitson.

Lynette said...

Most people think her line was dumped by Kitson, so these pictures are actually quite shrewd PR on her part to show it is untrue that Kitson have dumped her. It's not desperate at all, she always generates this much attention whatever shop she goes to in Beverly Hills. She is protecting her line by proving the stories wrong. And as far as I am concerned NO-ONE has said her sales are "poor", Kitson just wants to make more money from her line and is using her as a publicity tool. But overall I don't think Victoria wants the dominant story to be "dVB line dumped by Kitson", which is what most people have remembered, not all these smaller focussed "Kitson haven't dumped dVB" counter-stories, she needed to up the ante.

Fashion Critic said...

I understand what you are saying but I agree more with Meg in the sense that she did not want to do this and is just playing the game.

lima said...

its ok use them till she has her own shop which am sure will happen one day
i think vb looks good here and her boobs too

Erica said...

VB looks gorgeous, as always. Does anyone know what brand of sunglasses she is wearing?? I love them!

lilflowa said...

Agree whole heartedly with FC's comment on this post. To me Kitson just came across as bullies.

The whole thing has left a bad taste in my mouth regarding them and probably hers aswell...

They acted like the survival of their store was soley down to Victoria's jeans being sold...This whole situation was unecessasry and clearly just for publicity.

Im sure just discussing this with Victoria would have been the wisest thing to do since they were "SO" concerned.

Chic Lady said...

I agree with Meg and FC. Though I think she shouldn't have gone there. Her jeans are not having poor sales and I mean you can find them at Saks.
I've heard Frase Ross is media crazy. He loves getting attention and he certainly got Victoria's attention.

Abby said...

I finally tried on a few pair of DVB jeans, even the flare style as pictured on Victoria. I thought they flatted out my rear. Anyone else tried them?

Yoshi said...

She should not have given into to Kitson cuz this publicity tool method will be used again against her in the future by another store. Or even a new method will emerge because of this pressure...thus shows her weakness of giving in.

Hopefully she'll be more prepared in the future to react to this situation.

Keep on fighting Mrs. Beckham!

Yoshi said...

Then again it could be a smart move of her giving in to the pressure since the public understands (i hope..) the whole situation and is rather disgusted at Kitson...

kate said...

abby- i tried them on in after her 1st saks appearance and i agree with u- they were sooo flattering- i didn't buy them at the time but i want to go back & get a pair of the capris for summer!

itsallaboutme said...

I think Kitsons acted like a street corner bully. No one like to feel threatened especially in business. I think Victoria acted like professional as she always does.

BTW Happy Bday Victoria. Manu many more to come

Zani_Gman said...

You seem to think that Victoria Beckham is somewhat infallible within the industry. She's not. I'm one of several assistants to a rep of one of the boutiques who sell DvB denim. It's a relatively poor selling line largely due to the fact that she refuses to properly promote her line instore (also the cut is pretty rudimentary compared to other lines). Fraser Ross was right to publicly reprimand her-it's his investment and loss as well. She's far from above criticism and it's about time that you acknowledged that.

Fashion Critic said...

Zani_Gman, you miss understand, my problem.

My problem is that I feel she was forced into going into the store by Kitson, I know the jeans are not selling very well, but this has nothing to do with Victoria not doing signing in the store like Heidi Montag did this weekend. This will not increase the sales.

I personally do not own the jeans because the cut does not suit me, as you pointed out and for the same money I can get a far superior brand that has the right cut for me.

But the bottom line is Fraser acted like a school bully. Yes he has an investment in the line too, but there is a professional way of doing things and this was not the way.