Thursday, 15 November 2007

David Beckham Gets £20m To Advertise Pants

On Monday I revealed that David Beckham had been signed as the face of Emporio Aramni. It is now official that he has signed a £20 million deal to become the new global ambassador of fashion house Giorgio Armani.

The LA Galaxy star will front a new underwear campaign in a series of billboard and fashion magazine adverts from the start of next year.

The three-year deal, in which Beckham, 32, will receive an annual fee plus royalties, is unprecedented for any sportsman and will cement his status as the world's best paid footballer.

It is Beckham's first formal clothing contract and part of an overall strategy by his management company 19 Entertainment to maximise his earnings during the final few years of his playing career.

The Armani deal came about after the former England captain's contracts with Vodafone and Gillette both came to an end this year, but he still has deals with Adidas, Pepsi, Motorola and perfume maker Coty.

The Armani adverts, described by one source as "stylish and sexy", were shot last Friday in LA by photographers Mert Alas and Marcus Piggott.

A spokeswoman for Giorgio Armani said: "I can confirm David Beckham will be appearing in the Emporio Armani Spring 2008 underwear campaign."

If this campaign is anything like Freddie Ljungberg's Calvin Klein's very sexy campaign, I will be a VERY happy woman.



Posh 2.0 said...

I think there will be A LOT of very happy women! Lucky Victoria.

Allysia-May said...

Ohhhhhhhhhhhhh!!! I can officially say that i would be wearing my glasses EVERY day to inspect those pictures when they come out. I would be an extrememly happy person and i know you'll probably scan them when they come out so even more reason to die in front of my laptop.

Ruby said...

FC, the freddie ljungberg CK campaign was one of the best things that ever happened to women! Haha. Every time I see the ad, I consider it a gift from God. Hehe.

Have you ever seen the Dolce & Gabbana underwear ad for the Italian men's soccer team? Man, that was another great thing!