We had the teaser yesterday, today we see her face.
In the Juergen Teller photos which will appear in fashion books over the next few months, Beckham is popping her head out of the shopping bag, stepping out of a gift box, or simply posing with her best signature pout.
"The images are humorous and ironic," Beckham said. "You can't be afraid to experiment with fashion, especially when working with Marc and Juergen — you have to push the envelope and show a different side.”
"Marc is a genius," she added. "I completely trusted his vision and the opportunity to work with Juergen again after so many years was a privilege."
There are many more images on their way, in February issues of Vogue and Interview.
As for Beckham, she was hard-pressed to pick a favorite image from the campaign.
"Truth be told, I love them all," she said. "If I have to pick favorites, it's the package series: me coming out of the box in the gray knit dress shot with the hat, as well as the image of the oversize shopping bag. Certainly, if you can't get locked inside a Marc Jacobs store, then trapped inside a Marc bag has got to be the next best thing."