Wednesday, 16 July 2008

Kitson Drop Victoria Beckham's dVb Mens Collection

It's that Fraser Ross again.

Ross has confirmed that Kitson will not carry Victoria Beckham's dVb menswear line because of dwindling demand. So although this week a dVb rep sent out a statement that read,
"The dVb men's collection is on target to launch in stores for holiday 2008 as scheduled,"
they won't launch in Kitson. And when The Cut called the dVb rep to find out what stores the line would land in, she was unsure. She nervously said the line is being shopped around to retailers right now. That means it's unclear which stores will wind up buying it and selling it. That also means it's possible no stores will buy it at all.

TMZ just reported, "dVb is stripping any mention of Victoria off the [men's] jeans actually to help sales." But the dVb rep asserts the line will still be called "dVb by Victoria Beckham," remaining unchanged.

Oh the confusion.

It seems the house of dVb is spending a lot of time these days trying to bury negative press.

The majority of you thought that dVb men's jeans was a good idea according to my poll, but I was always and remain skeptical. This bad press, just goes to prove that it is more trouble than it's worth.

Victoria will always appeal to girls fashion, but not to guys.


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