Apparently David Beckham is surprised by all the attention his ads have been getting.
Maybe that is because he looks at his gorgeous body everyday and so is over how gorgeous it is, but for the rest of us it just makes our jaws drop in disbelief that the good lord made a man so perfect in every way.
Here are two more images of David posing in nothing but those tight pair of Armani briefs.
Eyebrows were also raised then over the size of his golden-bulge but the first campaign was so successful it boosted sales of the underwear, which retails from £14.
Of the campaign, Armani said: "David is truly a modern day icon in that his fame extends well beyond the realm of soccer".
"He is considered as one of the world's most talented soccer players and a former captain of his national team, but his image has come to stand for more than this."
Beckham said: "I first met Mr Armani quite a few years ago while I was working with the England team when he designed our World Cup suit".
"I've been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I'm happy to be working with him now. For me, Giorgio Armani is a man who has been at the top of his game for more than 30 years."
A spokesman for Beckham denied the pictures had been digitally altered or that the underwear was padded.
He said: "There wasn't any enhancement to that said region."
If only I could inspect for myself. *dreams*